The Sentinel Audit Blog

Expert tips on review management, reputation building, and growing your business through better online reviews.

Review Response

How to Respond to Negative Reviews: The Complete Guide

Learn the exact framework top businesses use to turn angry reviewers into loyal customers with thoughtful, professional responses.

Feb 19, 202610 min read
Reputation Management

Google Review Management: Everything Business Owners Need to Know

The definitive guide to managing your Google Business Profile reviews — from getting more reviews to responding effectively.

Feb 18, 202612 min read
SEO

Why Online Reviews Matter More Than Ever in 2026

New data shows reviews influence 93% of purchase decisions. Here's why your review strategy is your most important marketing asset.

Feb 17, 20269 min read
Industry Tips

How AI Is Revolutionizing Review Response Management

AI-powered review responses are saving businesses hours per week while improving response quality. Here's how the technology works.

Feb 16, 20268 min read
Reputation Management

Reputation Management for Small Businesses: A Practical Guide

You don't need a big budget to manage your online reputation. Here's a step-by-step playbook any small business can follow.

Feb 15, 202611 min read
Reputation Management

Yelp Review Management: Tips for Business Owners

Yelp's review filter is notoriously tough. Learn how to work within their system and make the most of your Yelp presence.

Feb 14, 20269 min read
Reputation Management

Facebook Reviews: How to Get More and Manage Them

Facebook recommendations reach your customers' friends and family. Here's how to leverage this powerful social proof channel.

Feb 13, 20268 min read
Review Response

50 Review Response Templates You Can Use Today

Copy-paste templates for every review scenario: positive, negative, fake, and everything in between.

Feb 12, 202615 min read
SEO

What Is an Online Reputation Score and Why It Matters

Your reputation score is a single number that tells you how your business looks online. Learn what goes into it and how to improve yours.

Feb 11, 20267 min read
Case Studies

How to Turn Negative Reviews Into Business Opportunities

The best businesses don't fear negative reviews — they use them. Real strategies for turning criticism into growth.

Feb 10, 20269 min read
Industry Tips

Review Management for Contractors and Home Builders

In the trades, your reputation is everything. Here's how contractors can build a 5-star presence that wins more bids.

Feb 9, 202610 min read
Industry Tips

Restaurant Review Management: Protect Your 5-Star Reputation

One bad review can empty tables. Learn how the best restaurants manage their online reviews across every platform.

Feb 8, 202610 min read
SEO

Trustpilot vs Google Reviews: Where Should You Focus?

Both platforms matter, but your strategy should differ. Here's a data-driven comparison to help you prioritize.

Feb 7, 20268 min read
Review Response

Should You Auto-Reply to Reviews? Pros, Cons, and Best Practices

Automated review responses can save hours — but are they right for your business? A balanced look at the trade-offs.

Feb 6, 20269 min read
Reputation Management

How to Get More Google Reviews: 15 Proven Strategies

More reviews mean more trust and better rankings. These 15 ethical strategies will help you build a steady stream of new reviews.

Feb 5, 202611 min read